Bod.ily

A card game about weird things our body does.

Diva Agarwal, John Chae, Salonee Gupta, Animesh Singh, Vera Wei, Yufeng Zhao

Stigma and taboos around women’s health prevail across most cultures and societies. Because of the stigma attached to topics such as menstruation, body hair, and sexual pleasure, women often struggle to find a safe space to openly discuss them. Over time, this can culminate in negative consequences for women, both physically and mentally. Our team’s efforts are aimed at normalizing these taboo topics so that people are more willing to talk about them, learn about them, and perhaps eventually, they’ll feel more equipped to empathize with and support women as they try to resist societal pressure.

Given limited time, we narrowed down our target audience to young men from 18 to 30 years old who share a close relationship with females. This group interacts with young women a lot, and at the same time, they also seem more prone to shy away from the stigmatic topics. We want to help ensure that their thoughts and behaviors around women are driven by empathy, because their lack thereof could easily perpetuate the pressure on women to avoid stigmatic topics.

What is Bod.ily?

Our game’s structure closely aligns with games such as “Monikers” or “Salad Bowl” that focus on creating emphasis on implicitly learning through reinforcement over rounds of playing with the same cards. The theme of the cards is humans’ bodily functions and characteristics — obfuscating the true intent of the game from players. The objective is to have teammates guess the term on a drawn card, but players will go through the same deck of cards/words three times.

How do we play?

In the first round, the clue-giver can verbally describe the term on the card in any way they want, as long as they don’t mention the actual term. We already provide descriptions on our cards, so clue-givers can choose to read from that verbatim if they don’t understand a certain term. In the second round, the same cards are re-shuffled and the clue-giver can only say one word for their teammates to guess. In the third and final round, the clues will be given by acting or drawing, which integrates our previous ideas and testing around Pictionary and Charades.

The value of this format is that players get three exposures to the terms they draw. Through repetition, we’re encouraging players to think about the stigmatic topics multiple times and consider different ways of communicating or expressing them. We believe players will thus become more comfortable with approaching the stigmatic topics that appear throughout the game, even outside the context of the game itself.

What are you waiting for? Grab a deck of Bod.ily cards right now and start playing with your friends!

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